Vertus is a fragrance brand built on a rich family legacy, rooted in the pioneering spirit of Halil Akat. Born in 1942, Halil was inspired by the refined elegance of French perfumery during his travels, immersing himself in its timeless traditions. His journey led to the establishment of the first aerosol deodorant and perfume production facility in 1969, marking a pivotal moment in both his personal life and the beginning of the family’s legacy in the world of luxury perfumes.
Our Story
In 2015, Çetin Akat, inspired by the legacy of his father, took the next step in the family’s journey by founding Vertus. His vision was to honor the traditions passed down while combining them with modern innovations in perfumery. Under Çetin Akat’s leadership, Vertus continues to carry the family’s values of quality, creativity, and craftsmanship into the future.
Driven by the four layers of the Earth
—The Crust, The Sima, The Xenolith, and The Lava—
At Vertus, the creative process is inspired by the layers of the Earth , symbolizing both the rich heritage and innovative spirit that define each fragrance. The solid Crust represents the family’s deep roots, passed down through generations, while the mysterious Sima embodies the depths of creativity explored in each blend. The rare Xenolith captures the unexpected, unique touches that make Vertus perfumes exceptional, and the fiery Lava reflects the passion and transformative energy that fuels the brand’s vision.
Every Vertus fragrance is crafted with the finest essences, designed to captivate and evolve throughout the day, ensuring long lasting impressions. The bottles themselves are works of art-crafted from premium materials, with distinctive shapes that embody the essence of Vertus. The design is so iconic that even without the logo, one can instantly recognize it as a Vertus creation.
With state of the art laboratories that combine time honored techniques and innovative practices, Vertus continuously strives for excellence. Each fragrance tells the story of a multi-generational journey from Halil Akat’s pioneering steps to Çetin Akat’s vision, and now carried forward by his son, Emre Akat. When you wear a Vertus fragrance, you are not only embracing a captivating scent but also becoming part of a legacy that spans generations.